How Much Does Digital Signage Cost?

Are you looking to purchase digital signage for your business but are unsure about the actual cost structure, leading to some pitfalls  during the purchasing process? I believe most people have had a similar experience when purchasing digital signage.

In fact, digital signage on the market costs between $100 and $3,000, and there may also be some hidden costs. When purchasing  digital signage, be sure to understand its cost structure first. This article will give you an in-depth analysis of digital signage  costs and hopefully provide a useful reference for your purchase.

How Much Does Digital Signage Cost?

There are many types of digital signage displays, and their prices can vary significantly. So, how should you choose the right one?  Common types of digital signage include indoor digital signage, outdoor digital signage, self-service kiosks, and touch tables.  The exact cost depends on factors such as screen size, software, hardware, and other features. For example, for the same screen size, a standard indoor display may cost less than an outdoor digital signage display with high brightness and waterproof features.

What Is Included in the Cost of Digital Signage?

Before making an investment, you should first understand the cost structure of digital signage. Only by understanding the cost  breakdown can you get the most value from your budget.

The cost of digital signage mainly consists of software, hardware, and after-sales service. The specific costs need to be broken further.

In fact, the more complex your display configuration is, the higher the cost will be.

How Much Does Digital Signage Hardware Cost?

Hardware is one of the most important parts of digital signage and a major cost in the total project budget. The main hardware costs of  digital signage are as follows:

Commercial Display: Digital signage has higher requirements for display panels and needs commercial-grade displays to support stable 24/7 operation. The price is usually around $300-$1,500.

Brightness: Indoor products with standard brightness are usually less expensive, while outdoor and semi-outdoor displays require  higher brightness,  making them more expensive. Outdoor products are usually $200-$500 more expensive than indoor products.

Mounting Accessories: Floor stands, wall mounts, ceiling mounts, and video wall mounts are also part of digital signage hardware. Some mounting accessories may cost an additional $50-$200.

How Much Does Digital Signage Software Cost?

As mentioned above, hardware is an important part of the cost of digital signage, while software is the “brain” of digital signage. It is mainly used to store advertising content and update it on a schedule.

Most digital signage software on the market is SaaS software, which costs around $15-$30 per month. In most cases, the basic service is enough. Of course, if you need customized software, the cost will be higher.

In addition to SaaS software, VETO also provides a free cloud management system. It allows you to update advertising content anytime and anywhere, and manage multiple stores and chain stores at the same time.

Digital Signage Installation Cost

For employees with no installation experience, installing digital signage can be quite challenging. Unlike other products, digital signage  has a fragile display panel. Improper installation can easily cause collisions and damage the screen, which can cost more in the end.

Therefore, professional installation is required. The standard installation service fee is around $100-$300.

What Are the Hidden Costs of Digital Signage?

After reading the above, do you think the cost of digital signage is almost covered? Not really. In addition to the basic digital signage costs,you also need to consider some hidden costs.

• Media Player: If the digital signage display does not have a built-in media player, or the CMS requires an external device,, you will need to purchase a Media Player separately. A commercial Media Player usually costs around $120-$150 per unit. If the display already has a built-in Android or Windows system, you do not need to purchase a separate, Media Player, which can help reduce some hardware costs.

• Display Installation and Wiring: If your display is large, you may need to consider additional costs such as reinforcing the wall or  running cables through the wall.

• After-Sales Service Costs: Display screens may experience issues such as black spots, white screens, or screen flickering.

  Therefore, after-sales service is also a cost that needs to be considered. Some digital signage suppliers provide one or three years of

  after-sales service. If you need to extend the after sales service period,the cost for the first year isusually of the total product cost,

  the following years calculated in the same way.

Conclusion

The price of digital signage depends on many factors, including product configuration, software, installation, and after-sales service.

However, product quality is always the most important factor. Therefore, do not simply choose the lowest-priced product.

Instead, choose the right product based on your actual needs to control costs while ensuring product stability and service life.

With 19 years of experience, VETO is a digital signage supplier offering various types of digital signage to meet different needs. If you are looking to purchase digital signage, feel free to contact us.