What principles should be followed when designing packaging?

Packaging design can be considered a comprehensive technology, because good packaging design not only provides good protection for products, but also better reflects the selling points of products. Therefore, many businesses now attach great importance to packaging design. So, what principles should be followed when designing packaging? Now let's introduce it to everyone.

1、 Conspicuity

Packaging design is to achieve a certain promotional effect, so products should be eye-catching when packaging design, able to attract customers' attention in an instant. Good packaging design can bring better sales. Therefore, merchants should strive to have individuality in the process of product packaging. Not only should the design be novel, but the color should also be unique, which can bring visual beauty to consumers from the outer packaging, making them have the impulse to purchase at a glance. Of course, how to carry out packaging design still needs to be determined based on specific products, as different products will have different shapes. What I want to tell everyone here is that packaging design should have a contrasting effect on the brand logo and be placed in a very prominent place, so that consumers can easily identify it.

2、 Clarity

Whether packaging design is successful or not depends not only on the shape, color, and pattern, but also on making consumers have a clear understanding of the product. Packaging design must make the selling point of the product more prominent, enhance the value of the product, and only in this way can consumers have the impulse to purchase. Packaging can attract consumers' attention, but whether consumers actually purchase a product depends not on the packaging but on the product itself. Therefore, when conducting packaging design, it is possible to try creating a transparent window that allows consumers to intuitively see what the product looks like, in conjunction with instructions, and thus more determine consumers' desire to purchase.

3、 Practicality

Beautiful packaging can indeed attract consumers' attention, create visual aesthetics, and increase their likelihood of purchase. But when designing packaging, it is also necessary to consider as much as possible whether the packaging is practical and convenient for consumers to carry around. For example, the packaging design of a bottle of wine is very exquisite, and the shape is also unprecedented. The color also meets the requirements, attracting the attention of many consumers. However, its outer packaging design does not have a portable function, which makes it very inconvenient for consumers to carry, and such packaging design is a failure.