What is VI design and what is its role for enterprises?

In the process of enterprise development, words such as vi design and logo design are often heard, and in order to enhance their brand image, enterprises need to do professional vi design. Through vi design, the enterprise's brand can be more vivid and specific. So what is vi design? What is the impact of VI design on the enterprise? Below, the editor of the Sanskrit design will explain.

What is vi design

The English name for vi design is Visual Identity (Visual Identity System), which influences consumers' impression of a brand through visual effects. It is a static identification symbol and also the public's visual understanding of a corporate brand. VI design involves a wide range of aspects, including corporate brand design, chain store image design, and website VI design. Due to the visibility and standardization of VI design, its dissemination is wider, and its impact on the public is more profound.

What is the impact of vi design on the enterprise

1. Establishing brand image: By unifying and standardizing VI design, we can establish the image of the enterprise brand in the hearts of the public. Only with clear and distinctive design can it be more deeply rooted in people's hearts and make people remember the enterprise brand.

2. Dissemination of corporate philosophy: The effect of VI design is visual, and a unified corporate brand image can achieve an ideal state of corporate brand and concept tradition, making people's understanding of the company's brand more concrete.

3. Promoting product sales: Product VI design can make a company's products more specific and vivid in front of consumers. A unified VI brand image can deepen consumers' impression of the brand, thereby promoting product sales and enhancing the brand's position in consumers' hearts.