Excellent packaging design can endow products with soul

What is the soul of packaging design? An excellent packaging design is not only about looking beautiful, but also about satisfying consumers' visual and sensory experiences. It is necessary to carry information such as the connotation and value of a product, so that packaging design has a hierarchy of connotations.

1、 Packaging design concept

1. Combining product positioning

The concept of packaging design needs to be analyzed and studied based on product positioning, the age and cultural stage of the service group of enterprise consumers, as well as some special preferences of consumers at that age group. It is also necessary to establish the core interests and values of the product, and what kind of ideological concepts and spiritual and emotional demands should be conveyed to consumers and friends. Then select the scene and color to match the entire packaging design.

2. Analyzing Competitive Products

Packaging design requires more analysis of the image packaging of competing products, in order to create a packaging design that is significantly different and unique from other products. This also shapes the distinct image characteristics between products. Packaging design is not about imitating the image of other products, but requires innovative and creative packaging design to quickly capture consumers' attention and attract their understanding and understanding of the product. All packaging designs also need to revolve around the core values of the product that need to be disseminated, with exquisite and meaningful packaging designs.

2、 The Soul of Packaging Design

The soul of packaging design is to repackage a product without emotions or thoughts, injecting the brand's ideological values and emotions of joy, anger, sadness, joy, and richness through tangible image design. This packaging design can only win the favor and favor of consumers.