How can tea packaging design improve enterprise sales performance?

1. Text design

The text in tea packaging design is also an important part of the design. A packaging can be without any decoration, but it cannot be without text. The text of tea packaging must be concise and clear, fully reflecting the attributes of the product. It is not advisable to use overly cumbersome fonts and illegible characters, and fonts that are too stiff and sharp are not suitable. Tea is a product with strong traditional and ethnic characteristics, but it should be used in easy to understand, easy to read, and easily recognizable fonts. Too hasty or unclear fonts should be used sparingly, and consumer recognition must be taken into account to make it clear at a glance.

2. Color design

Color matching is one of the most attractive aspects of packaging that can attract consumers. Color matching should give consumers a pleasing feeling and attract their attention. The color of the packaging is constrained by the attributes of the product, and the color itself has its own attributes. Therefore, color selection should be cautious, strive to be minimal and precise, concise and lively, take into account consumer customs and appreciation habits, and also consider the grade, occasion, variety of the product Different colors are used for different characteristics. Design should emphasize the unity of color and overall style, and should not use too many colors. Design packaging that can stand out and be competitive among numerous products.

How to promote product sales through tea packaging design?

3. Image design

The pattern design of tea packaging can make the product more vivid and interesting. Tradition is not retro, let alone copied. It should be endowed with new content, new life, and new forms, and a spirit should be integrated and a charm should be reflected. Tradition should be a style, a fashion, more symbolic, more concise, and truly traditional. The packaging industry gives people a sense of culture, connotation, and transcendence, which is also in line with the personality of tea.

4. Material design

It can not only protect the quality of tea, but also has certain ornamental value, making it easy to promote, display, and display. It is also convenient to carry, and there are many types of packaging. From the different production materials, it can be divided into hard packaging, semi hard packaging, and soft packaging. The design company will use appropriate materials for packaging design according to different needs.