Introduction to Several Basic Functions of Packaging Design

Packaging is an essential accessory of a product, and commercial personnel are increasingly emphasizing the design and production of packaging to ensure that their products have a better market. Below, Barton will introduce several functions of packaging design, hoping to help everyone have a deeper understanding of packaging.

1、 Protection function

The protection function, as the name suggests, means that the manufacturer uses packaging to protect the product from damage due to external pressure. Before reaching consumers, a product undergoes multiple stages such as loading, unloading, and transportation. During these processes, the product may be damaged due to collision and compression, or deteriorate due to environmental changes. Using appropriate materials to design reasonable packaging structures for different products can greatly reduce the damage caused by the circulation of goods in the market, ensure product quality, and reduce unnecessary economic losses for enterprises.

2、 The function of promoting sales

The promotion of sales function (commercial function) is the actual purpose of packaging. If a packaging cannot guarantee the smooth sales of goods, its existence is meaningless and detrimental to the development of the enterprise. Therefore, when designing packaging, it is necessary to carefully grasp the psychology of consumers to ensure that the designed packaging can widely attract consumers, attract their attention, and achieve the purpose of promoting and promoting the product, and successfully complete the sales of the product. Only in this way can packaging design be meaningful for a product.

3、 The information transmission and promotion function of the product

Packaging is a visual expression of the value of a product. In situations where consumers cannot see the interior of the product, they can intuitively understand the functions and characteristics of the product through elements such as images and text on the packaging, helping consumers better understand the product and leave a good visual impression, achieving the information transmission and promotion function of the product.

4、 The function of increasing the added value of products

An important function of packaging design is to increase the added value of goods. Specifically, an excellent product packaging can increase the additional income of the product. Under the same conditions, the added value of products with successful packaging will be higher than those without packaging. For example, liquor sellers in the market sell Baijiu in bulk at a price ranging from a few yuan to more than ten yuan per kilogram, while brand Baijiu after packaging and bottling costs from dozens to hundreds of yuan per bottle. Obviously, the price of packaged Baijiu is much higher than that of unpackaged Baijiu, which will bring more profits to merchants.