What aspects of food packaging design should be done well?

We all know that although the competition in the food industry is quite fierce, due to the large market size of the entire industry, there are still many people who want to enter this industry. So many businesses began to put in effort in packaging design while ensuring food quality. Especially for some brands who have just entered this industry, packaging design is the golden key to opening the door to the industry. So, what aspects of work need to be done well for food packaging design? Now let's introduce it to everyone.

1、 Understand the characteristics and types of products

From the nomenclature, we can know that food packaging design naturally needs to be linked to food. And food can be divided into many different types, and different types of food require different thinking to handle, which shows the importance of understanding product characteristics and types. For example, if it is a leisure food, the packaging design colors can be brighter and the style tends to be modern; If it is a variety of grains, the difference in color is generally not significant, and the style tends to be more simple; If it is a health product, the color will be more green or blue, and the style will be more inclined towards the elderly. So understanding the types of food is a best-selling step in packaging design, and it is also a part of the overall situation.

2、 Conduct research based on types

Based on the analysis of the types of food, and then conducting a survey of this type of food, analyzing the overall trend of the market, to see what design styles are popular for this type of food packaging, which has a good reference effect for later design. When conducting research, it is important to have a clear understanding of the characteristics and core functions of this type of food, and to be as detailed as possible. This will greatly assist in packaging design.

3、 Integrate ideas and create design drawings

The design process is still quite complex and cannot be completed in one go. Firstly, it is necessary to design a sketch based on the above situations, reflecting the designer's ideas and ideas. The sketch does not need to be very precise, it can be seen clearly. Next, use some design software to create a rendering of the sketch on the product to see how the effect is, and then further refine it. After the overall design sample is produced, it can be refined according to this design, and no detail can be easily overlooked. Perhaps this process is a continuous process of negation and modification.

The above is a simple analysis of the steps in food packaging design. Overall, food packaging design needs to be able to arouse consumers' appetite and make purchases.