How to do a good job in brand packaging design and what issues should be considered?

An excellent brand is cleverly and exquisitely designed in terms of high-quality packaging, just like a person relies on clothing and a horse relies on a saddle. A good product requires good packaging. We all know that brand packaging should follow the principles of appropriateness, aesthetics, and economy. However, there are a wide variety of products and their performance varies, which requires a brand to consider many issues in packaging design. Let's take a look together.

Baking VI Design

1. Consider the performance of the packaged product

The performance of a product largely determines the form of packaging and the initial purpose of design, mainly including the product's physical state, weight, structure, value, etc. This is the first issue to consider when designing brand packaging. Many brands' products are made of liquids, solids, gases, and even fluids. Different states of matter have different effects on packaging containers. Therefore, packaging design should be combined with this characteristic to reflect the brand's influence.

The weight of a product is also an important control point for packaging design. Excellent brands will never stop at the quality of the product, but the quality of the packaging will also not be poor. Therefore, for heavy products, special attention should be paid to the strength of the packaging to ensure that the product will not be damaged during transportation, thereby increasing the brand image of the product.

2. The choice of packaging method is also the key to design

A brand values not only a single packaging method, but also multiple packaging methods, which can increase the style of the product and cater to the psychology of various customers. For example, milk can be boxed, bagged, bottled, and so on. Even a brand can have multiple packaging options, which is the importance of packaging methods.

Choosing packaging materials is a key step in packaging design, as designers will choose packaging materials that are suitable for the product's performance, in order to carry out the design. After all, different materials correspond to different styles, patterns, and other process requirements.

Packaging design should also be based on packaging technology to facilitate actual production, as simply catering to customers may lead to overly complex packaging design. Although exquisite, actual production is cumbersome, which increases costs. This is not advisable and should be noted.

The above are the two key points to pay attention to when doing a good job in brand packaging design, and there are several small points that need to be noted. It is not difficult for you to refer to some successful big brands, and packaging design basically respects the above content and points. So if you have any design needs in this area, you can take a look at this article for a better reference.