What are the basic design requirements for tea packaging design?

Efficient packaging design can enable consumers to understand and satisfy their reasonable decisions, while also attracting emotions, culture, and preferences. There are many requirements for minimalist packaging design, but brands know that design has a decisive impact on the success of products. So, what are the basic design requirements for tea packaging design?

Tea packaging design

1. Attention grabbing

Packaging design does not necessarily need to be very eye-catching on the shelves, but should be reflected through promoting the essence and selling points of the product. Style, color, direction, and texture are all acceptable, and even low-key or elegant packaging is a proud design that often sets them apart because they are undervalued or elegant, which is why they stand out.

2. Clarify brand and purpose

Even very ordinary cheap brands can clearly explain their products and uses, otherwise no one will buy them because no one will know what they are. It is necessary to clearly state all other packaging design considerations. Without knowing the purpose of the product, people will not buy it. Therefore, we need to pay special attention to this point.

3. Should awaken emotions

Emotions and memories are inseparable, and brand packaging designs that generate emotions are more memorable than emotionless ones. To be precise, this feeling may be different. For example, some brands may evoke nostalgia, joy, or longing among consumers. Marketing that downplays human emotions is more effective than simply promoting features and benefits. This is because the emotional part of the brain is crucial for the formation of long-term memory, which is why puppies and infants are used in packaging design. Brands that stimulate emotions, such as happiness, desire, or emotions, are more likely to leave a deep memory and create a positive impression.

4. Strive for 'icon assets'

Consider globally recognized brand logos. Coca Cola, Apple, and Nike are three of them. Not every brand can gain iconic status, therefore, tea packaging design should also strive in this regard. The more representative the trademark design or logo is, the easier it is for people to discover it in an updated environment.

The design of tea packaging should not only be sufficient, but also ensure that it includes the product and necessary elements such as ingredients, nutritional information, barcodes, and other elements. At the same time, it also often attracts competitive products from consumers. In marketing strategy, packaging design is never an afterthought. A brand should ensure that its packaging meets all consumer expectations for packaging design, whether online or in physical retail stores, and should have an advantage over its competitors.